Apparel and accessories brand, Oakley, is trying to get over the loss of Rory McIlroy by focusing all its money and PR power into promoting its newest endorser, 2012 Masters Champion, Bubba Watson.
Watson made a very highly publicized switch from Travis Mathew apparel to Oakley last winter to make up for the brand’s loss of McIlroy to Nike. The brand is capitalizing on the move by releasing photos of what Watson will wear at this year’s Masters; his first Major under the new sponsorship. Below are the details of his 4-day outfits published by Oakley via the PGA:
Thursday: Oakley Fade Polo. Sublimated stripes give big rippers like Bubba a look that sets them apart from the common crowd. Our O Hydrolix yarns keep him dry, and engineered flat seams free movement, eliminate abrasion and max out comfort.
Friday: Cross Cut Polo. Soft on the skin and built to breathe, this performance polo is optimized with Oakley O Hydrolix yarns to manage moisture. Angle stripes play off each other for original style while engineered flat seams let Bubba play hard by making sure every swing, pitch and putt is friction-free.
Saturday: Must Have Polo. This Oakley original takes Bubba beyond the links when the look and feel of a favorite lifestyle polo, and when he’s swinging his signature pink driver, the fully treated O Hydrolix yarns keep him cool, dry and comfortable.
Sunday: Side Door Polo. One of the quickest drying yarns in the industry, Oakley O Hydrolix optimizes comfort to keep Bubba cool and focused when he’s up against tough putts. Engineered burn-out side panels maximize ventilation, and the look salutes Bubba’s pure originality.
Photos are a bit much but whatever… don’t hate on Watson, hate on the dude who made him pose like that in photos 2 and 4. Wicked stylist who paired the outfits though. Let’s see if he can win again in his new garb.
Can’t wait for the Masters!!! Let me know what you think! -WH