The new Nike advertisement, with controversial copy, “Winning Takes Care Of Everything. Tiger Woods, World #1” has ruffled the feathers of many who believe that Woods’ current accolades do not exonerate him of his past f*ck ups.
The ad, which was published yesterday, was met with both support and disgust on Facebook, racking up over 2,500 shares, 8,700 likes and 454 comments of varying opinions, including one man who wrote, “What arrogance. This message represents everything that is wrong with society.”
I don’t condone Tiger Woods’ infidelities but don’t disagree with the statement either. We live in a world where all is normally forgotten if you move on, perform and win. Perfect examples include: Kobe Bryant and Mike Tyson (both accused of raping girls… not at the same time), Ray Lewis (accused of killing two men), Jason Kidd (wife beater), Chris Brown (girlfriend beater) and R. Kelly (pissing on a teenager), just to name a few.
I don’t think the ad is that bad and believe most are reading into it too much. Nike is a marketing powerhouse though, knowing exactly how to phrase something to get the most amount of buzz out of it. What are your thoughts about it?