revAPPAREL / WILL

Mizuno Launches New Genem Elite Spikes

img.phpHigh-end Japanese equipment and apparel manufacturer Mizuno Golf recently announced the launch of its newest shoe, the Genem Elite! These shoes come in black and white and in a dry version and look awesome. Not sure if they’re only available in Europe though.

In a press release issued by Mizuno Golf Europe on April 17, 2013:

Mizuno has announced an evolution of its Infinity Wave plate Golf Shoe – due for May release in Europe.

Mizuno’s premium golf shoe – the Mizuno Genem Elite combines the feel of a fine grain leather upper, with the powerful stable swing base of Mizuno’s Infinity Wave plate and IG4 spikes.  The Mizuno Genem DryStyle features the same sole technology, with a high end Japanese synthetic upper.

The Infinity Wave plate is drawn from Mizuno’s renowned running technology, producing the stable, durable cushioning needed to avoid foot fatigue on long rounds. The Infinity Wave plate configuration has the added advantage of inbuilt lateral stability, creating a powerful golfing platform. The Wave plate is aided by an additional lateral rib structure and forefoot stabilizers.

A new rounded heel support, lifts and cradles the foot, while thicker forefoot padding reduces pressure to the areas most pressured through the swing.

Mizuno’s Mito Yozawa explains, “Our Wave technology has been the driving force behind Mizuno’s rising popularity amongst serious runners for the last ten years.  Unlike previous cushioning technologies, the Wave plate also has inherent natural stability and maintains its performance over a longer period.

“A reconfiguration to suit golf meant that the same Wave technology can give a really well cradled, supported fit for the long walk round a golf course.  At the same time it stops any lateral movement – storing all your swing power from the base up.”

Genem Elite – RRP £159 (199EU) / Genem Dry Style – RRP £139 (175EU)

additional info available at: http://www.golf.mizunoeurope.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s